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Using interviews with specialists, online reviews and personal experience, TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! TODAY does have affiliate relationships with various online retailers. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.
Good beauty products are a dime a dozen. (After all, we spend most of our time testing and writing about the latest and greatest.Maybe it’s the blow dryer that finally enabled you to give yourself a frizz-free blowout. Maybe it’s the face cream that took away your embarrassing redness for good. Maybe it’s the serum that renewed your confidence after years of battling with acne.
From brow pencils to beauty waters, read on as real women (including a few beauty gurus who have tried just about everything) share some of the next-level, too-good-to-be-true, problem-solving products that have made the biggest difference in their lives, some for as low as $4.
Small Japanese Facial Razors
“I grew up with thick, blonde hair on my face. It wasn't your normal peach fuzz. I felt like Santa Claus, and tried everything to help hide the fact that this long hair was present. I threaded and waxed, which left me covered in bumps. I even bleached my upper lip thinking that would be a solve. (It wasn't.) I tried laser hair removal, but it caused hyperpigmentation, and the hair eventually grew back. It wasn't until I started shaving my face that I was not self-conscious when in close quarters with another person. I use a single-blade razor that's meant for your eyebrows. You can buy the Tinkle on Amazon, or, if you want a professional-grade dermaplaning option, I also love Stacked Skincare's razor.” –Kirbie Johnson, Host, senior trend producer and reporter at Popsugar
Tatcha Classic Rice Enzyme Powder
“I have dry skin so I constantly feel the need to exfoliate my face. This product is gentle enough that I can use it every day. It balances my skin out, not only when it comes to my dryness but also tone, and makes my face feel super fresh all day. Seriously, Sephora keeps selling out of it and it hurts my whole life.” –Lindsay Morris
Son & Park Beauty Water
“I'm constantly searching for the next best thing, but nothing has changed my skin more than Son & Park Beauty Water. I have very oily and acne-prone skin, and this toner/cleansing water has made my routine a lot easier. I was skeptical to purchase it at first for its price tag, but now I can't live without it. I like that it's technically a toner, but it also removes makeup. I love to use it right in the morning when I wake up — it's very lightweight and refreshing. I also use it at night after I wash my face, and it picks up any leftover makeup. There are a lot of natural ingredients, such as rose flower water, orange fruit extract and lavender water, which make it especially great for sensitive/acne prone skin. My acne isn't as bad, and my face looks so much brighter and toned. I didn't notice how dull my complexion was until I started using this product!” –Lexington Hartman, 21, Beauty YouTuber/Influencer
A HARDWORKING ACNE TREATMENT
Obagi CLENZIderm M.D. Pore Therapy Salicylic Acid 2% Acne Treatment
“I have hormonal acne on my chin that I could NEVER get to go away no matter what product I used. And I'm in my mid-30s — I shouldn't have any acne at this point! Pore Therapy is the first thing that has completely changed my skin. It's finally clear! And when I do see a potential breakout coming, using this before bedtime can squash those blemishes before they even appear. It's pretty amazing!” –Melea Johnson, savings expert/founder of The Melea Show
- Differin Gel
"I’ve tried just about everything for the persistent acne on my cheeks — prescription ointments, natural salves, OTC creams. Everything either dried out my skin (making things worse) or did absolutely nothing. I was *this* close to popping Spironolactone when I decided to give this gel a shot. Within two months, it cleared up my acne without causing any dryness at all. (And it’s so light, you can wear it under makeup.) You can’t put a price on clear skin — but $13 is pretty freaking good." -Cat Quinn, Beauty director at Refinery29.com
DevaCurl Styling Cream
“I've been a devoted user of Devachan's curly-hair products for a long time now, but DevaCurl's Styling Cream completely changed the game. No more too-tight, too-crunchy curls — these give me exactly the kind of soft, touchable hair I've always dreamed about, while still giving my curls all the moisture and structure they need.” –Kate Winick
Whatever you choose to use, make sure you feel confident in them, and be the first person to always compliment yourself.